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Dive into the Amazing Journey of Anne Jensen!

The Anne Jensen brand was created on the basis that the products I wanted were not developed.

It's as simple as that.

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The exciting adventure of an idea transforming into a design!

Born in Frederiksberg in Denmark where Anne also attended hairdressing and make up school

but due to an allergic reaction to permanent liquids, she started a commercial education instead, which after finishing school became too boring for the creative side.

In 1996 she was introduced to a few pieces of frosted glass that her friend wanted to make into a lamp. However, it soon turned out that when the two friends sat at the kitchen table that you could file your nails on these glass pieces.

In 1996, Anne designed the first glass nail file, also called model c, and got in touch with manufacturers in the glass industry in Europe. Together they developed the glass nail file model C and later the glass cuticle pusher.

In 1997, Anne presented the nail file to an English company that immediately bought into the idea.

The nail file was sold to Boots brand Ruby & Millie, Debenhams Mea brand, Nailoild Results and many more on the UK market.

Gradually, many companies joined the nail care category from all over Europe. The glass nail file wun the british beauty award 2000 and it is awarded all over the world under many brand names.

In 2000, Anne was lucky enough to get the Sally Hansen brand in the United States as a customer. It became a fantastic collaboration where the nail file really got a big market. Many companies came from the US, which became a fantastic market for Anne Jensen. She got the American culture and developed many great friendships both in the professional part of the market but also in the business sales part.

The United States therefore has a special place in Anne's heart as the country and its people have always welcomed Anne

Ideas with an open mind and warm heart.

In 2004 Anne started designing tweezers in many different designs that today form the basis of the brand Anne Jensen. The series has an ergonomic finger grip which gives a much better product to work with.In 2005 the scissors series was added which has what is called non slip glide handle in an ergonomic design.Whether the person has small or large fingers there is a tweezers design that can fit their life.

In 2018, Anne, who “had met many amazing producers in skincare and make up around Europe over the years,” began developing her own make up and skincare range.

Make Up

It's about the fact that we are all individuals and no two people are the same, so we can't expect everyone to use the same product. With this in mind, Anne has developed a make up range where the pigments merge with the skin tone. The range includes unique products such as Diamond micro serum pearls which is super innovative, In your dream blush which is a beautiful pigmented blush that blends with the skin tone and gives a sparkling light to the skin.

Skin care.

The series is developed based on nature's own pharmacy. For optimal skin care with a focus on the different skin types, Anne has found the ingredients / plants that best suit each individual skin type. The range therefore contains many different plants/ingredients in each product to be able to treat the specific problem the skin has, whether it is oily, dry, sensitive or normal.

All things Anne Jensen

The Anne Jensen product line serves a diverse clientele, catering to women and individuals of all ages who seek high-quality items aligned with their personal style. These products are designed for those who value self-care and aspire to incorporate a touch of luxury into their routines. As a recognized designer brand, Anne Jensen is consistently nominated for esteemed design awards, including the IF Design Awards, Sparks Awards USA, and Red Dot. The brand's offerings are available in the USA, Scandinavia, UK, France, Japan, and Hong Kong, distributed through spas and salons.

The vision for the Anne Jensen brand is to build the future in design, product development and innovation.

The pride in developing new innovative products is amazing.I love new exciting products, colors, designs. Products that make me impulsively want to explore them. If I'm going to spend money on a product, it has to live up to the price.

The product has to appeal to me so that I want to say to myself that I have to own it.

This applies to both skincare and make up. The quality of the overall impression, both in terms of ingredients and packaging, must form a whole. Quality and price must go hand in hand.

Today, cosmetic ingredients in the EU are tested not just once but many times before they are even allowed on the market. Regulations are constantly being followed up on because people have become more aware of cosmetic ingredients.


This is where we need to shape the future of product development and innovation.

LONDON PARIS NEW YORK

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© 2018 by Anne Jensen Beauty. 

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